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Top Real Estate Website Battle Continues

There are a few changes going on right now with some of the top ranked real estate websites that list available properties for sale to the general public.  Back in 2006 there seemed to be a flood of new websites trying to build a better mouse trap than the most well known real estate listing website; Realtor.com. Over the last 4 years or so, the top sites that seem to stay consistently ranked well in this area are Realtor.com, Yahoo! Real Estate, Zillow.com, and Trulia.com.   All but one of these websites are about to change or combine their powers into new partnerships and acquisitions.

First off, let me just mention that during August 2010, Yahoo! Real Estate outranked Realtor.com as the most visited real estate-related website.  To follow that up, in a November 2010 report from Experian Hitwise, the #1 spot was shown to be taken by Yahoo! Real Estate and it had a marketshare of 6.95%, this was followed by the #2 spot Realtor.com with a marketshare of 6.28%, followed by the #3 spot Zillow with a 4.45% marketshare, and the #4 spot Trulia with a 3.63% marketshare.  Please note, your mileage may vary depending on your particular market area. Each of these websites have specific strengths and weaknesses in certain areas of the country.

On July 8th 2010, Zillow announced an upcoming listing partnership with Yahoo! Real Estate.  This would basically combine the current #1 and #3 ranked real estate listing websites into a unique partnership.  I am sure that Zillow’s intention is to use this partnership in order to jump ahead of Realtor.com with as much of a lead as possible starting in 2011, which is when this whole new listings partership should be going into effect.

On December 21st 2010, Trulia acquired Movity and also doubled the size of it’s workforce by moving into a new 30,000 sq foot office in San Fransisco. Movity.com was a stealth-like startup focused on surfacing geodata to help people make moving decisions. Their goal is to inform home buyers and renters of what locations are REALLY like.  For example:  -How safe is it?  -Who lives next door?  -How noisy will it be?  -What do locals say about it? Sounds like a nice addition to the wealth of data that Trulia already provides for it’s listings.

Looking forward towords the rest of 2011, I think we will continue to see more interesting partnerships and acquisitions like these take place.  After the dust settles, all these changes can ultimately show us who will be the last website standing…   Although, if you ask any of them to their face, they will tell you that they do not compete with each other in any way, since they all provide services to separate groups of unique visitors.  Make of that what you will…

About the author

RJ Ponzio

RJ founded Shore Web Tech LLC in 2011. The mission of Shore Web Tech (SWT) is to help small and medium local businesses take advantage of today's affordable technology solutions. RJ currently holds Google's "AdWords Qualified Individual" certification.

1 comment

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