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Google’s FREE 411 Service

Google’s local business information service launched back in April 2007 and it has come a long way.  With millions of callers now served, 1-800-GOOG-411 has become a popular speed dial on most cell phones and could surpass the traditional 411 services provided by your phone company that usually adds charges to your bill.

Just dial the toll free number, state the location and business type and Google will connect your call for you automatically.  If you are using a mobile device with text messaging, Google can text message you information about the business.  If your mobile device has an internet connection, you can state “Map it” to the voice activated service and it will show you the location of the business on a map.


You don’t need a computer, an Internet connection, or even the keypad on your phone or mobile device. GOOG-411 is voice-activated, so you can access it from any phone (mobile or land line), in any location, at any time. For free.

The GOOG-411 service is 100% FREE.  Although if you call using your cell phone, obviously, the normal usage charges and messaging rates will still apply.

The GOOG-411 service also reminds me of another text messaging service that Google started up.  You can run a Google search using your mobile device by sending a text message to the number 466453(GOOGLE) and they will text message you back the results. There are also a bunch of codes that you can use to get information. For example: if you test “weather 08753″ it will text you back with the weather for today at that zip code!

There are a few other mobile device features that Google is working on, click here to read more about them.

About the author

RJ Ponzio

RJ founded Shore Web Tech LLC in 2011. The mission of Shore Web Tech (SWT) is to help small and medium local businesses take advantage of today's affordable technology solutions. RJ currently holds Google's "AdWords Qualified Individual" certification.

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